Digital Marketing Courses
Updating Roles with Obsolete and Deprecated Applications
What is Digital Marketing & Why should you learn Digital Marketing?
Digital marketing—promoting products and services through online platforms like social media, search engines, emails, and apps—continues to evolve with emerging technologies like the metaverse and augmented reality. This dynamic field presents vast opportunities, making digital marketing both a valuable skill and a promising profession. The digital marketing industry is projected to grow into a $20 billion market by 2025, outpacing many other sectors. This rapid growth fuels the increasing demand for skilled digital marketers, making a digital marketing course in India a transformative investment for career aspirants and business owners alike.
Enrolling in the best digital marketing institute in India offers a significant advantage, providing the comprehensive training and practical, hands-on experience crucial for success in this fast-paced sector. By positioning yourself at the forefront of this booming industry, you gain the skills and knowledge needed to thrive, whether you’re seeking to boost your career or grow your business. In short, now is the perfect time to pursue the best digital marketing course in India, whether as a secondary skill or a full-time profession.
Digital marketing refers to promoting products or services through online platforms such as social media, search engines, emails, and apps. It continues to evolve with the introduction of technologies like the metaverse and augmented reality.
Who Should Join Digital Marketing Course by NRICH Global Tech?
The digital marketing industry is growing at a fast pace. This field has become a booming career today and the demand for skilled online marketers will increase all the more in the coming years. If you develop the essential skills, you can make the most out of this growing field and make a great career. At NRICH Global Tech, we offer the best online digital marketing course in India with certificate. Throughout the years, we have understood the expectations of the learners and created the curriculum accordingly. This makes us the best platform in India for digital marketing course online.
Whether you are a college learner, recent graduate, job seeker, existing digital marketer, freelancer, business owner, or someone looking to grow in this field, then our strategic online course on digital marketing is for you.
With this course, you can become a Digital Marketing Manager, SEO Expert, PPC Specialist, Content Marketer, YouTube Manager, Social Media Manager, or even start your own agency.
Become a In-Demand Digital
Marketer In Just 3 Months
Learn Digital Marketing from the Industry Experts
- Dive into endless job opportunities with Salary up to 10 LPA
- Become a Freelancer and Earn Passive income.
- Elevate Your Business to New Heights
Our Unique Offerings
- Live Sessions By Industry Experts
- Real World Projects & 20+ Case Studies
- Industry-Relevant Projects
- Digital Marketing Course with Placement
- Interview Preparation & More!
Learn Digital Marketing From Scratch
Optimize marketing campaigns with Al: analyze behavior, personalize content, and target ads effectively. Harness machine learning for maximum engagement and ROI in advertising strategies.
Optimize marketing campaigns with Al: analyze behavior, personalize content, and target ads effectively. Harness machine learning for maximum engagement and ROI in advertising strategies.
Create a blog on WordPress or Al platforms. WordPress is flexible, while Al simplifies design for sharing ideas and connecting.
Crafting an Effective Analytics Dashboard: Strategies for Data Visualization, Interpretation, and Actionable Insights
What Will You Learn
A detailed overview of the course, including key topics, objectives, and module sequence.
- Duration
24 Weeks
- Mode
Online
- Live Sessions
144+ hrs
- Projects
24 +
Placement Support
Milestone 1 - Duration: 3 weeks
Digital Marketing, Website Planning & Creation
- 9 Live Sessions
- 3 Projects
- 2 Case Studies
- 3 Cheat sheets
- 3 Quizzes
This milestone covers essential digital marketing strategies, audience research, and campaign execution alongside mastering website creation with WordPress. Learners will develop market insights, craft value-driven strategies, and build optimized, professional websites that align with marketing objectives.
Module 1
Fundamentals of Digital Marketing
- Marketing Objectives
- Business and Competitive Analysis
- Customer Engagement
- Brand Development
- Campaign Execution
- Market Analysis
Project
Case Study
Module 1
Fundamentals of Digital Marketing
- Market Understanding
- Buyer Persona Development
- Value Proposition Design
- Research Techniques
- Survey Development
- Digital Marketing Strategies
Project
Case Study
Module 1
Fundamentals of Digital Marketing
- WordPress Basics
- Website Fundamentals
- WordPress Configuration
- Theme and Design Customization
- Content Management
- Advanced Features and Tools
Project
Milestone 2 - Duration: 6 weeks
Digital Marketing, Website Planning & Creation
- 18 Live Sessions
- 6 Projects
- 4 Case Studies
- 6 Cheat sheets
- 6 Quizzes
This milestone dives into the fundamentals of SEO, from understanding search engines and SERPs to advanced onpage, technical, and local SEO strategies. Learners will explore keyword research, content optimization, and schema markup while mastering tools and techniques to enhance site performance and visibility. It also emphasizes local SEO tactics to help businesses dominate neighborhood searches effectively.
Module 4
Introduction to SEO
- SEO Fundamentals
- Search Engines and SERPs
- SEO Practices and Ethics
- Keyword Essentials
- Keyword Research Techniques
- Advanced Keyword Analysis
Project
Case Study
Module 5
On Page SEO
- On-Page SEO Basics
- Meta Tag Optimization
- Website Structure and Internal Linking
- Content and SEO Integration
- Avoiding Common SEO Mistakes
- Comprehensive On-Page SEO Strategies
- SEO Authority Factors
Project
Module 6
Technical SEO
- Technical SEO Fundamentals
- Sitemap Implementation
- Robots.txt and Access Control
- Link and Redirection Management
- Enhancing SEO with Meta Tags
- Security and SEO
- Optimizing Site Performance and Mobile Usability
- Advanced SEO Tools and Extensions
- Schema Markup: Implementation and Validation
Project
Case Study
Module 7
Web Analytics & Monitoring
- Introduction to Google Search Console
- Setup and Configuration of GSC
- Sitemap Management in GSC
- URL Inspection Techniques
- Overview of Google Analytics
- Setting Up Google Analytics
- Advanced Reporting in Google Analytics
- Introduction to Google Analytics 4
- SEO Performance Reporting
Project
GSC & GA4
Module 8
Off-Page SEO & Reporting
- Off-Page SEO Basics
- Understanding Backlinks
- Backlink Types and Their Impact
- Backlink Acquisition Strategies
- Content Submission Techniques
- Link Building Best Practices
- The Importance of Site Audits
- Conducting Site Audits
- Technical SEO Audits
Project
Case Study
Module 9
Content Marketing
- Introduction to Content Marketing
- Benefits of Content Marketing
- Types of Content Marketing
- Content Marketing Funnel: TOFU, MOFU, BOFU
- Audience Research and Strategy
- Copywriting vs. Content Writing
- Role of Copywriting in Marketing
- Effective Copywriting Techniques
Project
Travel blog
Case Study
Milestone 3 - Duration: 3 weeks
Social Media and Influencer Marketing
- 9 Live Sessions
- 3 Projects
- 3 Case Studies
- 3 Cheat sheets
- 3 Quizzes
This milestone focuses on mastering social media platforms like Facebook, LinkedIn, YouTube, and Instagram while developing effective marketing strategies. It also covers influencer marketing, including campaign planning, connecting with influencers, and leveraging paid promotions to enhance brand reach and engagement.
Module 10
Social Media Marketing - I
- Social Media Marketing Basics
- SMM Strategies and Organic Marketing
- Social Brand Management
- Audience Persona Development
- Facebook Marketing Essentials
- Utilizing Meta Business Suite
- YouTube Marketing Strategies
- Instagram Marketing and Content Planning
Project
Nothing Phone
Case Study
Module 11
Social Media Marketing - II
- Introduction to LinkedIn
- LinkedIn Strategy Development
- Content Creation for LinkedIn
- LinkedIn Page Optimization for Businesses
- Twitter Marketing Techniques
- Marketing with Pinterest
- Social Media Marketing Strategy for Product Launch (B2B & B2C)
- Key Metrics in Social Media Marketing
- Utilization of Social Media Management Tools
- Creation of Social Media Content Calendar and Progress Reports
Project
Module 12
Influencer Marketing
- Introduction to Influencer Marketing
- Benefits of Influencer Marketing for Brands
- Successful Influencer Marketing Campaigns
- Connecting with the Right Influencers
- Influencer Marketing Platforms
- Strategies for Paid Promotions, Gifts, and Giveaways
- Brand Ambassadors and Affiliate Programs
- Influencer Campaign Strategy and Setup
Project
Case Study
Milestone 4 - Duration: 8 weeks
Performance Marketing
- 24 Live Sessions
- 8 Projects
- 7 Case Studies
- 8 Cheat sheets
- 8 Quizzes
This milestone focuses on mastering paid marketing strategies across platforms for B2B, B2C, and D2C. Learners will explore Meta Ads, Facebook Pixel, e commerce catalogs, and advanced tools for ad creation, targeting, and optimization. It also covers SEM, remarketing, and Google Ads, along with third-party advertising strategies like Disney+ Hotstar campaigns, ensuring a result-driven marketing approach.
Module 13
Introduction to Meta Ads
- Meta Ads Conversion Tracking
- Platform Types for Marketing
- Competitor Analysis in Marketing
- Platform Selection: B2B, B2C, D2C
- Meta Ads Introduction
- Facebook Page Creation and Boosting
- Ads Manager & Ads Library Features
- Campaign Structure and Objectives
- Budgeting, Scheduling, and Detailed Targeting
Project
Case Study
Module 14
Meta Ads Campaign
- Ad Placement Strategies
- Campaign Budget Optimization Benefits
- A/B Testing and Dynamic Creatives
- Brand Safety and Suitability Insights
- Setting Up Brand Awareness Campaigns
- Ad Placement Types: Advantage+ & Manual
- Facebook Engagement and Conversion Strategies
- Lead Generation: Ads, Forms, and Auto Chat Features
Project
Case Study
Module 15
Meta Ads Conversion Tracking
- Setting Up Facebook Business and Ads Manager
- Facebook Pixel Setup and Manual Installation
- Pixel Integration: GTM and Plugins
- Live Pixel Tracking via Chrome Extension
- Pixel Reporting and Troubleshooting Techniques
- Advanced Pixel Integration through Partners
- Conversion API Setup with GTM
- Custom and Lookalike Audience Creation
- Utilizing Custom Conversion Audiences
Project
Case Study
Module 16
Meta Ads Reporting
- Understanding Catalogues and Their Types
- Creating E-commerce Catalogues
- Introduction to Collection Ads
- Campaign Performance Analysis
- Optimizing Campaigns Effectively
- Ad Automation Techniques
- Rule and Creative Automation Platforms
- Executing Campaigns on Meta
- Managing Instagram Campaigns
Project
Case Study
Module 17
Google Search Ads
- SEM Marketing Basics
- Google Ads: Overview and Benefits
- Google Ads Formats Explained
- Smart Campaigns Introduction
- Ad Objectives and Bidding Strategies
- Setting Up Search Ads
- Keywords in SEM: Importance and Types
- Keyword Research Tools (Google Keyword Planner)
- Using Negative Keywords Effectively
Project
Case Study
Keyword Research
Module 18
Google Display Ads
- Ad Rotation Strategies
- Ad Scheduling Best Practices
- Dynamic Search Ads: Settings and Case Studies
- Crafting Search Ad Copies with AI
- Ad Extensions: Sitelink, App, Call, Callout, Location, Price
- Display Campaigns: Setup Guide
- Targeting Options: Placement, Topics, Demographics
Project
Module 19
Google Video Ads & Conversion Tracking
- Video Campaign Goals and Subtypes
- Video Ads Network and Frequency Capping
- YouTube Ads Bid Strategies
- Ad Scheduling for Video Campaigns
- Creating Video Ad Sequences
- Storytelling with Video Ads
- Conversion Actions: Setup and Integration
- GTM for Conversion Tracking
- Using Conversion Linker Effectively
Project
Case Study
Module 20
Google Shopping Ads & Retargeting
- Remarketing in Google Ads: Overview and Benefits
- Audience Manager and List Creation
- Linking GA4 with Google Ads
- Implementing Remarketing Audiences in Campaigns
- Shopping Ads Setup with Google Merchant Center
- Product Listing and Linking Merchant Center
- Performance Max Campaign: Setup and Advantages
- Demand Campaign Configuration
Project
Case Study
Milestone 4 - Duration: 8 weeks
Performance Marketing
- 24 Live Sessions
- 8 Projects
- 7 Case Studies
- 8 Cheat sheets
- 8 Quizzes
This milestone focuses on mastering paid marketing strategies across platforms for B2B, B2C, and D2C. Learners will explore Meta Ads, Facebook Pixel, e commerce catalogs, and advanced tools for ad creation, targeting, and optimization. It also covers SEM, remarketing, and Google Ads, along with third-party advertising strategies like Disney+ Hotstar campaigns, ensuring a result-driven marketing approach.
Module 21
Introduction to Meta Ads
- Meta Ads Conversion Tracking
- Platform Types for Marketing
- Competitor Analysis in Marketing
- Platform Selection: B2B, B2C, D2C
- Meta Ads Introduction
- Facebook Page Creation and Boosting
- Ads Manager & Ads Library Features
- Campaign Structure and Objectives
- Budgeting, Scheduling, and Detailed Targeting
Project
Case Study
Module 22
Meta Ads Campaign
- Ad Placement Strategies
- Campaign Budget Optimization Benefits
- A/B Testing and Dynamic Creatives
- Brand Safety and Suitability Insights
- Setting Up Brand Awareness Campaigns
- Ad Placement Types: Advantage+ & Manual
- Facebook Engagement and Conversion Strategies
- Lead Generation: Ads, Forms, and Auto Chat Features
Project
Case Study
Module 23
Meta Ads Conversion Tracking
- Setting Up Facebook Business and Ads Manager
- Facebook Pixel Setup and Manual Installation
- Pixel Integration: GTM and Plugins
- Live Pixel Tracking via Chrome Extension
- Pixel Reporting and Troubleshooting Techniques
- Advanced Pixel Integration through Partners
- Conversion API Setup with GTM
- Custom and Lookalike Audience Creation
- Utilizing Custom Conversion Audiences
Project
Case Study
Mega Capstone Project
Module 24
Showcase your digital marketing expertise by applying everything you ve learned from SEO and paid campaigns to social media management and marketing automation. This real-world project lets you analyze data, craft strategies, and execute high-impact campaigns, proving your skills to potential employers.
Step Into The Future Of Digital Marketing
Comprehensive Career Support to Help You Shine
Career Transition
Highly Paid Salaries
Entrepreneurial Opportunites
Market Leadership And More!
End-to-End Career Assistance
Comprehensive Career Support to Help You Shine
Resume Revamp
Upgrade and polish resumes to make them stand out to potential employers.
LinkedIn Optimization
Optimize LinkedIn profiles to improve visibility and networking opportunities.
GitHub Mastery
Enhance GitHub profiles to showcase your projects and collaboration skills.
Portfolio Building
Develop & refine a professional portfolio to demonstrate skills & projects.
Pitch Perfect
Improve verbal
communication and
presentation skills.
Mock Interviews
Prepare for job interviews through our 1:1 mock interviews and feedback.
GitHub Mastery
Climb the ladder that leads you to your dream job.
Tools You'll Master
Best Opportunites On The Way
Best hiring partner
0
+
Best hiring partner
0
+
0
LPA
Heighest Package
Hear From our Alumni
4.9(500+ Reviews)
Riya Bhardwaj
NRICH Global Tech’s Digital Marketing Training Courses are great. They are designed in such a way that you get interest in each subject to learn more and more. The trainers are very good and they have deep knowledge of their course. They will solve all your doubts and teach you two extra things to help you in learning better. I also liked the fact that everyone in my batch so passionate for learning that it created a competitive atmosphere. Hence, everyone was working hard, but it was fun. For first time, learning felt fun and I did not want the course to end. I am glad to be one of the lucky people in my batch who have been chosen for placement in one of the good multinational Company.
Montu Goyal
NRICH Global Tech training course in Digital Marketing has been an enriching experience for me. I learnt a lot in-depth theoretical knowledge and gained practical experience. During the course, I felt great passion towards it and found their curriculum very interesting. It is designed in such a way that you get total knowledge on any topic. I am feeling more confident about my marketing skills and about myself. I have also received good packages from various digital marketing companies.
Harshita Gupta
I had very much interest in social media marketing because I saw many brands using their social media to connect with their customers. And with the help of contests and different types of challenges, they create these trend waves which was very fascinating. I wanted to do that too. But when I joined NRICH Global Tech’s digital marketing training course, I learnt that social media is much more than just trends. And now I feel like I know all the secrets of making someone viral. And I am now ready to join a company and work on their social media. I loved the way they teach and it was such good that they let me work on their own social media projects to get a practical experience too.
Our Learners work at top Companies
Still Confused? Want to know more?
Secure your spot quickly—seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!
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FAQs
A digital marketing course is skill-based training that helps you learn several in-demand skills like SEO, SMM, Google Ads, PPC, YouTube Marketing, Email Marketing, Content Marketing, and much more. When you do this course from the best digital marketing institute in India, like NRICH Global Tech, it helps you kick start a thriving career and find high-paying jobs.
All the classes in this course are covered live on zoom. You and your fellow learner join our mentor live for the class and interest for effective learning.
Yes. Once the complete course is covered, we provide you with a frofessional digital certificate that helps you explore great career opportunities.
Yes. We offer two days of demo classes so that you can check the quality of our digital marketing course online. When you are satisfied, then you can enroll yourself and jumpstart your learing.
Yes. NRICH Global Tech is one of the best digital marketing institutes in India. We have partnerships with more than 100 startups and companies across the country. After the course completion, we help you in interview preparation, internships, and arrange interviews with companies.
There are several benefits of SEO and digital marketing course. You can find numerous great opportunities in this field. For instance, you can become an SEO Expert, Social Media Manager, YouTube Marketer, PPC Expert, Email Marketing Specialist, Google Ads Expert, etc.
You can also start blogging, create a stratgy for it, learn affiliate marketing, and earn huge amounts of passive income.
Moreover, when you have the right skills, you can create your own website, do its SEO to bring relevant traffic, sell your projects and services, and grow a business.